A NPS program is frequently one of the first standardized feedback channels set up in a B2B SaaS startup. The following article provides links to guides and some considerations for how to successfully stand up a NPS program.
How LLM’s will change the research process will be the biggest story in market research over the next decade, and I anticipate a Cambrian explosion of GPT-based startups will show up offering tools to improve and streamline research workflows over the next 6-18 months.
But as Shavin Peiries outlines in a recent blog post, even the baseline version of ChatGPT can help product owners speed up analysis of qualitative feedback, and deliver surprisingly robust strategy recommendations.
Conducting effective interviews, and getting the most out of the results, is a skill that takes time to learn, but there are a number of best practices that will help speed up the learning curve and improve the ROI on the time you spend talking with customers.
This guide will help you get good at interviewing faster, with concrete advice on how to plan, execute, analyze, and report on B2B research interviews.
Learn how to conduct effective interviews, including interviewing best practices, how to manage participants, and a streamlined workflow for making interviews run smoothly.
Analyzing interview feedback can feel like an immense task, with dozens of hours of video and hundreds of pages of transcripts from which you’re expected to extract insights and deliver actionable recommendations.
This post lays out a straightforward process that delivers high-quality insights from qualitative data.
Recruiting research participants is the single biggest challenge in B2B research.
This is a guide to help you effectively recruiting research participants, offering advice and best practices to help you get started.
Information on how to recruit through your existing channels, including your community, customers, newsletter subscribers, etc.
Recruiting research participants from outside of your own network can be challenging, but there is a lot you can do without having to go to a third party vendor for leads.
There is a vast ecosystem of vendors aimed at solving research recruitment for their clients. Get advice on how and when to tap into this network.
Get started with research recruitment with advice on topics such as defining your participant profiles, writing your messaging, managing vendors, research operations, etc.
