Recruiting research participants is the single biggest challenge in B2B research. The limitations on who you can recruit will define your research strategy, shape what insights you can offer, and ultimately determine whether or not your research will deliver value.
If you know that you want to do market research, but you don’t know where to find the right people and you don’t have an in-house research team to help, this is the guide for you.
This guide is based on my experience conducting B2B market research for small and mid-sized companies in the tech industry. It’s a (frequently opinionated) attempt at what I I wish I’d had when I started out – straightforward advice from someone who’s been there on what to do, how to do it, and how not to screw up too badly.
The guide consists of four blog posts:
- Recruiting through your own channels
- Recruiting through external channels
- Using third party vendors
- Research process best practices
The guide can also be found as a (nicer formatted) PDF ebook that can be downloaded here.
Photo by Sigmund
