How LLM’s will change the research process will be the biggest story in market research over the next decade, and I anticipate a Cambrian explosion of GPT-based startups will show up offering tools to improve and streamline research workflows over the next 6-18 months.
But as Shavin Peiries outlines in a recent blog post, even the baseline version of ChatGPT can help product owners speed up analysis of qualitative feedback, and deliver surprisingly robust strategy recommendations.
Read Shavin’s blog post: “How I used Chat GPT to save time researching customers”
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